The Next Digital Revolution
If the giants of global business had used some of the basic principles of appropriate technology effectively, Those giants and the companies they formed would have literally transformed business as it is today.
Simplicity Brings Hope to the Digital Age
Seoul Digital Forum, May 22, 2012 Business leaders today spend all their time trying to serve the richest 10% of the world’s customers. We need a revolution in business thinking to create products and services for the other 90%, not because it is the moral thing to do, but because there are vast new profitable markets awaiting the brave companies willing to create ruthlessly affordable new products serving the world’s 2.6 billion bypassed customers who live on less than $2 a day. The Appropriate Technology Movement, which showed such great initial promise, died prematurely because it was peopled by tinkerers instead of hard-headed entrepreneurs. Henry…
Is it Immoral to Earn Attractive Profits from Poor Customers?
by Paul Polak There are at least 7 billion different perspectives on morality, but the viewpoint I like best defines sin as the failure to reach your potential. By this definition we have at least 2.6 billion deep sinners – the 37% of people in the world who live on less than $2 a day. They are the future Steve Jobs’, Mohandas Gandhis, Madame Curies and Pablo Picassos who will instead eke out a living as drug dealers, child soldiers, prostitutes and destitute slum dwellers. The three trillion dollars or more we have wasted in misguided development aid probably represent an even bigger sin. But…
Building A Better Mousetrap is Only the Beginning
Paul Polak Responds to Acumen Fund's Lesson #6 - "Great Technology Alone is not the Answer" Question: If you build a better mousetrap will the world beat a path to your door? Answer: Without superb marketing and distribution nobody beats a path to your door. In my work with a multitude of affordable technologies over the past 30 years, one key feature has become abundantly clear: If you have met the challenge of designing a transformative, radically affordable technology, you’ve successfully solved no more than 10-20% of the problem. The critical other 80% of the solution lies in designing an effective marketing, distribution, and profitable…
From Concept to Market: How to Design for Impact
Responding to Martin Herrndorf's (@Herrndorf) blog post titled All That Glitters is Good on NextBillion.net "How do we commercialize university and do-it-yourself projects for the Other 90%? Too much sits in research." Paul Polak's video response is below: "The Appropriate Technology movement failed because it was peopled by technocrats rather than hard-headed entrepreneurs, and technologies were designed to solve technological problems rather than being designed for the market." "The same problem exists when technologies are designed in design courses in universities, rather than being designed to fit into markets, and markets that are scalable. In order to make things work with practical impact they have to be designed…
¡Viva la revolución
Five years ago, at the Aspen design summit, I said that 90% of the world’s designers spent all of their time addressing the needs of the richest 10% of the world’s customers. I also said that before I die I want to see that silly ratio turned on its head. What followed was an amazing sequence of events that included the creation of the traveling exhibit Design for the Other 90% at the Smithsonian Cooper-Hewitt Design Museum; the formation of D-Rev: Design Revolution, a Palo Alto based non-profit incubator for the design and mass market of radically affordable technologies; and earlier this year the launch…
Affordable Design Comes to Denver – “Design for the Other 90%” – RedLine Gallery
by Kali Friedmann The Smithsonian Cooper-Hewitt “Design for the Other 90%” exhibit has arrived at RedLine Gallery in downtown Denver, showcasing products designed explicitly to fit the needs and circumstances of the world’s poorest customers - the “other 90%” who are bypassed by current design processes. The exhibit, organized in part by International Development Enterprises (iDE), showcases products from an array of designers, engineers, and organizations focused on development, including Design Revolution (D-REV), the non-profit technology incubator co-founded by Paul Polak. D-REV is an outgrowth of Dr. Polak’s vision of fomenting a revolution in how companies design, price, market, and distribute their products, to produce…
The Future Corporation
The Future Corporation will remain competitive in the global marketplace by creating vibrant new markets serving $2 a day customers at scale. Three years ago, General Motors, the biggest, most powerful corporation in the world,was brought to its knees by failing to react quickly and effectively to competition from Japanese imports, which were smaller, more fuel efficient, and cheaper. Companies like Wal-mart, Coca-Cola, and Microsoft will soon face the same do-or-die crossroads General Motors did if they don’t react quickly and effectively to the challenge of earning attractive profits at scale from emerging markets. This will require nothing less than a revolution in how businesses currently…
Social Enterprise and the End of Untouchability
by Bhavna Toor This week Paul Polak has guest blogger Bhavna Toor. Bhavna will be talking about the new work Paul has been doing in India. Originally Posted at Primal Fellowship Bhavna developed a deep curiosity for understanding the drivers of economic growth and social equity by witnessing socio-economic disparities firsthand in the half dozen countries around the world that she called home throughout her childhood. She has worked part-time with a number of non-profits and social enterprises by applying her business acumen to their respective issues. Bhavna recently completed her MBA from NYU Stern School of Business where she specialized in Social Innovation and…
Touching the Untouchables
by Paul Polak More than 160 million people in India are considered "Untouchable"—people tainted by their birth into an irrational caste system that defines them as impure and less than human. Ghandi called them Harijans, or “children of God” and launched campaigns to improve their lives, but in spite of his efforts, Untouchables in India are still not allowed to drink from the same wells as upper class Hindus, or attend the same temples, or drink from the same cups in tea stalls. They spend their lives doing menial jobs like cleaning toilets, and are frequent victims of violence. Jacob Mathew, my partner in a…