Want to Scale-Up your Development Project? Make a Bollywood Movie
In the late 1980’s after launching IDE, I knew we had a big problem. We were convinced that treadle pumps, a simple $25 StairMaster device that could earn a net income of $100 a year or more for one-acre farmers could make a huge impact in Bangladesh. And we knew that market forces were the best way to bring them to scale. But how could we put them in the hands of millions of small farmers? We started out by energizing a private sector network of 75 small manufacturers, 2500 village dealers, and 3,000 village well drillers who we trained a three day course with…