Running the Numbers
by Paul Polak and Sydney Bergen Over the last 30 years I have found it useful to constantly and obsessively “Run the Numbers” when I look at any business opportunity. I try to do this in a way that quickly strikes to the heart of any business. Running the numbers can identify key transformative opportunities as well as the greatest likely stumbling blocks to success. Just about every entrepreneur I know can generate the financial projections required by a standard business plan. But the ability to carry out rapid and sequential back-of-the envelope estimates of things like where the sweet spot in the market lies,…