Design for the Other 90%

Read more about the article Black Swans and the Future of Energy by Paul Polak and Krish Desai

Black Swans and the Future of Energy by Paul Polak and Krish Desai

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Energy experts now confidently predict that by 2040, solar and wind will drive no less than 60% of global power; natural gas will replace the lion's share of the burning of coal, and the market for electric cars will soar. Nassim Taleb, on the other hand, questions the ability of experts to predict just about anything. He asserts instead, in The Black Swan: The Impact of the Highly Improbable, that the future is consistently shaped by unexpected, high-impact outlier events, which we do our best to rationalize after the fact. Who could have predicted the Black Swan disruptive transformative impact of Henry Ford's Model T…

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Read more about the article Sharks, Pigs, & Coconuts: Economic Development and Mental Health by Paul R. Polak, M.D.

Sharks, Pigs, & Coconuts: Economic Development and Mental Health by Paul R. Polak, M.D.

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This research article was written by Dr. Paul Polak in the 1970's while he was the Executive Director, Southwest Denver Community Mental Health Services, Inc., 1611 South Federal Blvd., Denver, CO. 80219. * Paper presented at the 55th Annual Meeting of the American Orthopsychiatric Association, San Francisco, CA., March 1978.   The most effective mental health program in a poor country is the initiation of successful economic development programs. By economic development I do not mean the large-scale grafting of high technology and dollars to village cultures that is so typical of U.S. foreign aid policies. Economic development to me implies much more of a process in…

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Read more about the article Achieving Scale

Achieving Scale

Scale is the single biggest unmet challenge in development and impact investment today. IDE, the development organization I founded, has helped some 20 million people living on a $1/day move out of poverty, but this is a drop in the bucket compared to the 2.7 billion people still living on less than $2/day.  About the only big business to reach poor people at scale is mobile phones, and that happened pretty much by accident.  I think it’s entirely feasible to help 100 million poor people at a time move out of poverty with technologies they need to raise their incomes, with the right distribution systems, and…

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The SunWater Project – Advanced Solar Technology for Poor Farmers

In my last article, you heard about SunWater, a project to build a radically affordable solar water pump for $2-a-day farmers that will transform small plot agriculture, create new water markets, and significantly increase incomes that will raise bottom-of-the-pyramid families out of poverty. Our target customers are small-plot farmers in India and Africa. These farmers need a reliable, low-cost water pumping system so that they can grow cash crops to increase their incomes. They also need electric power to add value to their crops (grinding, processing, etc.) and for household use. Current pumping systems cost too much or are unreliable. Solar pumping systems have been…

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Transforming Solar Pumping to Eliminate Rural Poverty

What if we could harness the limitless power of the sun to carry  water to the crops of millions of small poor farmers around the world? If I want to water my petunias, I turn on the tap outside my house, hold my thumb over the end of a battered green hose, and water away. If a small farmer in Ghana or China wants to water a small patch of vegetables he’s growing to sell in the local market, he breaks his back hauling water in two buckets or sprinkling cans from a nearby stream. It takes six hours a day every other day for…

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Is it Immoral to Earn Attractive Profits from Poor Customers?

 by Paul Polak There are at least 7 billion different perspectives on morality, but the viewpoint I like best defines sin as the failure to reach your potential. By this definition we have at least 2.6 billion deep sinners – the 37% of people in the world who live on less than $2 a day. They are the future Steve Jobs’, Mohandas Gandhis, Madame Curies and Pablo Picassos who will instead eke out a living as drug dealers, child soldiers, prostitutes and destitute slum dwellers. The three trillion dollars or more we have wasted in misguided development aid probably represent an even bigger sin. But…

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From Concept to Market: How to Design for Impact

Responding to Martin Herrndorf's (@Herrndorf) blog post titled All That Glitters is Good on NextBillion.net "How do we commercialize university and do-it-yourself projects for the Other 90%? Too much sits in research." Paul Polak's video response is below: "The Appropriate Technology movement failed because it was peopled by technocrats rather than hard-headed entrepreneurs, and technologies were designed to solve technological problems rather than being designed for the market." "The same problem exists when technologies are designed in design courses in universities, rather than being designed to fit into markets, and markets that are scalable. In order to make things work with practical impact they have to be designed…

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¡Viva la revolución

Five years ago, at the Aspen design summit, I said that 90% of the world’s designers spent all of their time addressing the needs of the richest 10% of the world’s customers. I also said that before I die I want to see that silly ratio turned on its head. What followed was an amazing sequence of events that included the creation of the traveling exhibit Design for the Other 90% at the Smithsonian Cooper-Hewitt Design Museum; the formation of D-Rev: Design Revolution, a Palo Alto based non-profit incubator for the design and mass market of radically affordable technologies; and earlier this year the launch…

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Affordable Design Comes to Denver – “Design for the Other 90%” – RedLine Gallery

by Kali Friedmann The Smithsonian Cooper-Hewitt “Design for the Other 90%” exhibit has arrived at RedLine Gallery in downtown Denver, showcasing products designed explicitly to fit the needs and circumstances of the world’s poorest customers - the “other 90%” who are bypassed by current design processes. The exhibit, organized in part by International Development Enterprises (iDE), showcases products from an array of designers, engineers, and organizations focused on development, including Design Revolution (D-REV), the non-profit technology incubator co-founded by Paul Polak. D-REV is an outgrowth of Dr. Polak’s vision of fomenting a revolution in how companies design, price, market, and distribute their products, to produce…

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The Future Corporation

The Future Corporation will remain competitive in the global marketplace by creating vibrant new markets serving $2 a day customers at scale. Three years ago, General Motors, the biggest, most powerful corporation in the world,was brought to its knees by failing to react quickly and effectively to competition from Japanese imports, which were smaller, more fuel efficient, and cheaper. Companies like Wal-mart, Coca-Cola, and Microsoft will soon face the same do-or-die crossroads General Motors did if they don’t react quickly and effectively to the challenge of earning attractive profits at scale from emerging markets.  This will require nothing less than a revolution in how businesses currently…

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