The Next Digital Revolution
If the giants of global business had used some of the basic principles of appropriate technology effectively, Those giants and the companies they formed would have literally transformed business as it is today.
If the giants of global business had used some of the basic principles of appropriate technology effectively, Those giants and the companies they formed would have literally transformed business as it is today.
Responding to Martin Herrndorf's (@Herrndorf) blog post titled All That Glitters is Good on NextBillion.net "How do we commercialize university and do-it-yourself projects for the Other 90%? Too much sits in research." Paul Polak's video response is below: "The Appropriate Technology movement failed because it was peopled by technocrats rather than hard-headed entrepreneurs, and technologies were designed to solve technological problems rather than being designed for the market." "The same problem exists when technologies are designed in design courses in universities, rather than being designed to fit into markets, and markets that are scalable. In order to make things work with practical impact they have to be designed…
Five years ago, at the Aspen design summit, I said that 90% of the world’s designers spent all of their time addressing the needs of the richest 10% of the world’s customers. I also said that before I die I want to see that silly ratio turned on its head. What followed was an amazing sequence of events that included the creation of the traveling exhibit Design for the Other 90% at the Smithsonian Cooper-Hewitt Design Museum; the formation of D-Rev: Design Revolution, a Palo Alto based non-profit incubator for the design and mass market of radically affordable technologies; and earlier this year the launch…
If we have the courage to do it, I have no doubt that at least a hundred million of the 230 million hungry people now in India, and their brothers and sisters in other developing countries, can end their food insecurity forever.