The SunWater Project – Advanced Solar Technology for Poor Farmers

In my last article, you heard about SunWater, a project to build a radically affordable solar water pump for $2-a-day farmers that will transform small plot agriculture, create new water markets, and significantly increase incomes that will raise bottom-of-the-pyramid families out of poverty. Our target customers are small-plot farmers in India and Africa. These farmers need a reliable, low-cost water pumping system so that they can grow cash crops to increase their incomes. They also need electric power to add value to their crops (grinding, processing, etc.) and for household use. Current pumping systems cost too much or are unreliable. Solar pumping systems have been…

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Four Transformative Business Opportunities in Emerging Markets

University of California, Berkeley- Haas School of Business March 13, 2012 I’m going to describe a little bit about the four businesses and then we’ll have a little bit of time for question and answers. Here’s an example in the area of health. The four businesses I talked about are: health, education, water, and energy. One opportunity in health is that about a billion people need reading glasses. You don’t have to design a technology; you can actually have reading glasses of various strengths built in mainland China for about 50 cents or less. The real challenge is the global distribution system and a robust…

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The Next Digital Revolution

If the giants of global business had used some of the basic principles of appropriate technology effectively, Those giants and the companies they formed would have literally transformed business as it is today.

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Simplicity Brings Hope to the Digital Age

Seoul Digital Forum, May 22, 2012 Business leaders today spend all their time trying to serve the richest 10% of the world’s customers. We need a revolution in business thinking to create products and services for the other 90%, not because it is the moral thing to do, but because there are vast new profitable markets awaiting the brave companies willing to create ruthlessly affordable new products serving the world’s 2.6 billion bypassed customers who live on less than $2 a day. The Appropriate Technology Movement, which showed such great initial promise, died prematurely because it was peopled by tinkerers instead of hard-headed entrepreneurs. Henry…

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Affordable Design Comes to Denver – “Design for the Other 90%” – RedLine Gallery

by Kali Friedmann The Smithsonian Cooper-Hewitt “Design for the Other 90%” exhibit has arrived at RedLine Gallery in downtown Denver, showcasing products designed explicitly to fit the needs and circumstances of the world’s poorest customers - the “other 90%” who are bypassed by current design processes. The exhibit, organized in part by International Development Enterprises (iDE), showcases products from an array of designers, engineers, and organizations focused on development, including Design Revolution (D-REV), the non-profit technology incubator co-founded by Paul Polak. D-REV is an outgrowth of Dr. Polak’s vision of fomenting a revolution in how companies design, price, market, and distribute their products, to produce…

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The Future Corporation

The Future Corporation will remain competitive in the global marketplace by creating vibrant new markets serving $2 a day customers at scale. Three years ago, General Motors, the biggest, most powerful corporation in the world,was brought to its knees by failing to react quickly and effectively to competition from Japanese imports, which were smaller, more fuel efficient, and cheaper. Companies like Wal-mart, Coca-Cola, and Microsoft will soon face the same do-or-die crossroads General Motors did if they don’t react quickly and effectively to the challenge of earning attractive profits at scale from emerging markets.  This will require nothing less than a revolution in how businesses currently…

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Touching the Untouchables

by Paul Polak More than 160 million people in India are considered "Untouchable"—people tainted by their birth into an irrational caste system that defines them as impure and less than human. Ghandi called them Harijans, or “children of God” and launched campaigns to improve their lives, but in spite of his efforts, Untouchables in India are still not allowed to drink from the same wells as upper class Hindus, or attend the same temples, or drink from the same cups in tea stalls. They spend their lives doing menial jobs like cleaning toilets, and are frequent victims of violence. Jacob Mathew, my partner in a…

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How to Triple the Income of Sprinkling Can Farmers in Asia and Africa

by Paul Polak There are at least 50 million poor farmers who use sprinkling cans to irrigate quarter acre vegetable plots and sell what they grow to customers in cities and towns in Asia and Africa. I  have interviewed hundreds of them, and have no doubt that they can double or triple their incomes with access to improved affordable irrigation, farming methods, and access to markets. Here is a case in point. In August, 2009, Bob Nanes, (IDE Ghana), Sue Haley (IDE Africa) and I visited 14 sprinkling can farmers who produce vegetables for the million or so people who live in Kumasi, Ghana. Here’s…

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