Design Revolution

Read more about the article Black Swans and the Future of Energy by Paul Polak and Krish Desai

Black Swans and the Future of Energy by Paul Polak and Krish Desai

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Energy experts now confidently predict that by 2040, solar and wind will drive no less than 60% of global power; natural gas will replace the lion's share of the burning of coal, and the market for electric cars will soar. Nassim Taleb, on the other hand, questions the ability of experts to predict just about anything. He asserts instead, in The Black Swan: The Impact of the Highly Improbable, that the future is consistently shaped by unexpected, high-impact outlier events, which we do our best to rationalize after the fact. Who could have predicted the Black Swan disruptive transformative impact of Henry Ford's Model T…

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Sun-Powered Irrigation

By Jack Keller, P.E., Paul Polak, Paul Storaci, and Robert Yoder A note from Paul Polak: This is the last paper my dear friend and soul brother, Jack Keller, wrote, He died recently at the age of 85 at an IDE social gathering, in the middle of an animated discussion on politics, He put down his wine glass, said he wasn't feeling too well, and collapsed in the arms of a fellow board member. He died doing what he loved, which is the way I hope to go when my time comes. This article describes our dream of replacing millions of diesel pumps in the…

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Simplicity Brings Hope to the Digital Age

Seoul Digital Forum, May 22, 2012 Business leaders today spend all their time trying to serve the richest 10% of the world’s customers. We need a revolution in business thinking to create products and services for the other 90%, not because it is the moral thing to do, but because there are vast new profitable markets awaiting the brave companies willing to create ruthlessly affordable new products serving the world’s 2.6 billion bypassed customers who live on less than $2 a day. The Appropriate Technology Movement, which showed such great initial promise, died prematurely because it was peopled by tinkerers instead of hard-headed entrepreneurs. Henry…

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Building A Better Mousetrap is Only the Beginning

Paul Polak Responds to Acumen Fund's Lesson #6 - "Great Technology Alone is not the Answer"  Question: If you build a better mousetrap will the world beat a path to your door? Answer: Without superb marketing and distribution nobody beats a path to your door. In my work with a multitude of affordable technologies over the past 30 years, one key feature has become abundantly clear: If you have met the challenge of designing a transformative, radically affordable technology, you’ve successfully solved no more than 10-20% of the problem. The critical other 80% of the solution lies in designing an effective marketing, distribution, and profitable…

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From Concept to Market: How to Design for Impact

Responding to Martin Herrndorf's (@Herrndorf) blog post titled All That Glitters is Good on NextBillion.net "How do we commercialize university and do-it-yourself projects for the Other 90%? Too much sits in research." Paul Polak's video response is below: "The Appropriate Technology movement failed because it was peopled by technocrats rather than hard-headed entrepreneurs, and technologies were designed to solve technological problems rather than being designed for the market." "The same problem exists when technologies are designed in design courses in universities, rather than being designed to fit into markets, and markets that are scalable. In order to make things work with practical impact they have to be designed…

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¡Viva la revolución

Five years ago, at the Aspen design summit, I said that 90% of the world’s designers spent all of their time addressing the needs of the richest 10% of the world’s customers. I also said that before I die I want to see that silly ratio turned on its head. What followed was an amazing sequence of events that included the creation of the traveling exhibit Design for the Other 90% at the Smithsonian Cooper-Hewitt Design Museum; the formation of D-Rev: Design Revolution, a Palo Alto based non-profit incubator for the design and mass market of radically affordable technologies; and earlier this year the launch…

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Affordable Design Comes to Denver – “Design for the Other 90%” – RedLine Gallery

by Kali Friedmann The Smithsonian Cooper-Hewitt “Design for the Other 90%” exhibit has arrived at RedLine Gallery in downtown Denver, showcasing products designed explicitly to fit the needs and circumstances of the world’s poorest customers - the “other 90%” who are bypassed by current design processes. The exhibit, organized in part by International Development Enterprises (iDE), showcases products from an array of designers, engineers, and organizations focused on development, including Design Revolution (D-REV), the non-profit technology incubator co-founded by Paul Polak. D-REV is an outgrowth of Dr. Polak’s vision of fomenting a revolution in how companies design, price, market, and distribute their products, to produce…

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The Birth and Death of Big Institutions

By Paul Polak The failure of development is closely tied to the ossification of big institutional structures. The World Bank was born as a vehicle for reconstructing Europe after World War II, a task it carried out with amazing success. But when it morphed into a massive institution to address global poverty, it didn’t do so well. Schumacher launched a revolution in design with his admirable book, Small is Beautiful, but the appropriate technology institutions that emerged from it became ossified, failed to address market forces and died. The Politics of Innovation I define institutions as radical ideas cast in concrete. The radical notion that…

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Applying the Design Revolution to the Woes of Big Canals

By Paul Polak The 13,324 miles of canal system in Pakistan’s Sindh province irrigates 12 million acres of land. That’s a canal that’s long enough to cross the United States three times! This canal system and others like it make as significant a contribution to feeding the world’s growing population as the introduction of the green revolution’s miracle seeds. But big canals come with big problems. Namely, rampant corruption, water wastage, numbingly inefficient operation and maintenance as well as millions of acres of productive land ruined through water logging and salinization. Because of water losses from evaporation, leakage, evaporation, poor operation and maintenance and prehistoric…

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